Building a Strong Business starts by building a GOOD reputation into a GREAT one.

Marketing Strategy

Dec 8

In this techno-savvy age we live in, reputation is fundamental to your online presence as a business, and as an individual.

Online Reputation

At HotShoe Studio we aim to help entrepreneurs like you, around the world, attract clients and grow their business. In the last few years the rules have drastically changed in terms of how effective marketing is done. To stay current and stay on the leading edge you and your business must stay in the forefront - learning, changing and adapting to the local and world-wide business climate.

First Impressions are STILL Everything

If you have a business, you're likely online to some extent. If your business's Facebook page is being used as your company's main web site that says something. If you have a full website, but no social media it says something. If you have no internet footprint at all, that also says something about your business. Are any of these bad or good? Not necessarily, BUT how you are represented online leads your prospective customers, to form a first impression of you. These first impressions contribute to their thoughts and feelings about your company, creating an impression and finally your company's reputation in their eyes.

HotShoe Studio works very hard alongside businesses to first analyze and interpret game plan to get you’re the best results in the quickest amount of time, leading to better impressions, creating a great reputation and turning your customers into clients.

What you Need to Know About Buying Trends

We have a very strong understanding of buying trends and unlike just a few years ago 80% of all consumers use online media to shop locally! That’s a huge number! Does that mean you should just concentrate online? OR should you do what the "masters ofindustry" tell you if you’re new or looking to grow and go after that leftover 20% that no one is paying attention to? Don’t worry HotShoe is here to help.

Today many consumers buying decisions are made without ever engaging with your business directly. And if customers can't find you online, you may not have a viable business.

Social Media

If you are active on social media and have a blog and a website, then you have a hand in influencing your reputation through descriptions and images associated with your products, services, and programs. But do you know what the world is saying about you? If you don’t, your potential customers might be forming their opinions based on false or incomplete information.

YouTube is really only another search if you want to look at it that way OR is it a search engine only second to google. That’s big! Now let’s make it even bigger … Google owns YouTube, this is why when you search Google you’ll see YouTube videos come in within the search {AT THE TOP). This is huge! The outcome of a onetime video or ongoing YouTube series can be positively dramatic to your business. If the content is good it will help pay dividends for years to come.

Have you ever “googled” your company OR yourself? What about an image or video search? It can be very eye-opening.

reputationmarketing strategyfirst impressionsScocial MediaDavid Dinan

David Dinan

His long-time love for photography started at an early age, transforming into more than just a hobby. With a young entrepreneurial spirit starting in High School, David opened a sign design company. He designed signage for companies like Cultures, Don Cherries Sports Bar & Restaurant, Play-It-Again Sports and many others. David decided to continue growing in his passion by attending Niagara College for Marketing, in Niagara Falls Canada. After school, David quickly found himself immersed in world of Real Estate, working with a few dynamic individuals that soon became his mentors for the next decade. Working from a two Realtor basement office, David assisted in the growth of the company to 130 agents. Then tragedy struck one of his mentors, and David took this as a sign to explore more of the world. This opened the door for opportunities. As David started to travel abroad, he found new challenges and opportunities involving another of his passions, scuba diving. This lead to many great adventures, however none as great as becoming part of the team at Bans Diving, the world’s leader in diving certifications, where David took on the role of Sales Manager and facilitated the Divemaster Program. David learned the scuba business from industry world leaders (similar to real estate); and this lead him to work as a Sales Manager for a scuba equipment distribution company in Indonesia in charge of Bali and many of the surrounding islands. There David implemented their largest campaign to date, set up new dealers and launched a new in-store marketing campaign. Now after many years of traveling David and his wife Jessica have returned to Canada and have made Red Deer, Alberta their home. Jessica is following her passion too, and working on achieving her Masters of Library Sciences, as David starts his next professional adventure by helping businesses like yours grow and exceed expectations. David aims to utilize his decades of experience in sales and marketing, to assist you in devising a personalized plan that will hone your business’s marketing potential and take it to new heights. Hot Shoe Studio will be officially open for business as of January 2016. If you have a need for marketing, are looking for a bit of advice or need to overhaul your entire business plan, let’s sit down. Together we will gauge your needs and wants and create a perfect plan to achieve your specific business goals.